FIBES CO. CREATOR BRIEF

Everything you need for Fibes Content

Fibes Co. is a Sydney based dietary fibre brand, manufactured in Melbourne. We're an Australian start-up built on the science of fibre, trying to fix a problem most people don't know they have. More than 85% of Australians don't hit the recommended daily fibre intake, and the gap shows up in bowel regularity, gut microbiome diversity, and long-term digestive health. Around one in two Australians experience symptoms of poor gut health: painful bloating, irregularity, constipation, and poor stool consistency.

Slogans, use freely:

Optimise your output… literally

Daily Fibre Done Properly

Helping People Poop Again

85%

of Australians don't hit the recommended daily fibre intake

10g

of pure dietary fibre per 13g serve (a level tablespoon, slightly heaped)

Serves per bag

30-100 trillion

bacteria live in your gut, and they need fermentable fibre to feed and survive

Product facts and talking points

You don't need to force all of these into one video. Weave in what feels natural to your style.

85% of Australians are deficient in fibre. The daily recommended target is 25 to 38g, but most Australians only get 15 to 20g. We are literally starving our gut microbiomes.

A single 13g serve (a level tablespoon, slightly heaped) delivers 10g of pure dietary fibre. Each pouch holds 30 servings.

Your gut is home to 30 to 100 TRILLION bacteria which need fermentable fibre (prebiotics) to feed and survive. Your gut bacteria are extremely important for your digestion.

Avoid saying Fibes will do this directly, but feel free to mention that a healthy microbiome can support your immune system, mental state (through the gut brain axis), skin health, and metabolism.

Around half of Australians regularly experience symptoms of poor gut health, attributed to dietary changes and partly to their deficiency in fibre. That covers painful bloating, irregularity (not going daily), constipation, and poor stool consistency.

It took us 6 iterations to refine the texture to be as grit free and low sludge as possible. This is particularly noticeable when compared to other fibre supplements, eg Metamucil, which turns into a thick goop.

Pleasant to drink and not overly sweet, unlike other fibre products. Natural raspberry flavour, no fillers, no added sugar, no added colours.

Noticeable improvements in bowel regularity, faster time on the toilet, and an easier time passing stool.

The formulation

A premium blend of four functional ingredients. No fillers, natural raspberry flavour, no added sugar, no added colours. Tap each ingredient for the details.

Passes through the small intestine intact to ferment in the large intestine, feeding beneficial bacteria. Unlike regular starch, it isn't broken down early by digestive enzymes.

Highly tolerated at high doses without causing bloating, and helps slow post-meal blood glucose spikes.

A Monash University Low FODMAP Certified prebiotic proven across 100+ studies to normalise bowel movements without gas or bloating.

A cold-processed New Zealand kiwi powder with an FSANZ-notified health claim for promoting bowel regularity. Contains actinidin, a digestive enzyme, which aids protein digestion.

Visual and product realities

Worth showing on camera if it suits your format.

Traditional pharmacy fibre supplements (like Metamucil) famously turn into a thick, clumpy goop if left sitting. Fibes Co. was engineered over 6 iterations to dissolve smooth, clean, and stay low-sludge. Side by side comparisons play really well on camera.

If you show the powder or drink close up, point out the tiny green and brown flecks. That's the cold-processed New Zealand kiwifruit powder, not artificial additives.

Because of the potent prebiotic dose, a small percentage of people might experience slight gas in the first 1 to 2 weeks while their 30 to 100 trillion gut bacteria adjust to finally getting a meal. We recommend starting with a half-dose for the first week.

Gas is a healthy sign your microbiome is adjusting.

Fibre maths

What 10 grams
actually looks like.

Most Australians get around 15 to 20 grams of fibre a day, well short of the recommended 27 to 38. The gap is real, and the foods that feel fibre-rich usually aren't.

Every serve of Fibes delivers 10 grams of fibre. This is what it takes to match a single serve with food alone.

Food

Serving size

Fibre / serving

To match 1 serve of Fibes

Bananas

1 medium

3.1g

3.2 bananas

Celery

1 stalk

0.6g

16.7 stalks

Apples

1 medium, with skin

4.4g

2.3 apples

Baby spinach

1 cup

0.7g

14.3 cups

Broccoli

1 cup, chopped

2.4g

4.2 cups

Wholemeal bread

1 slice

5 slices

Brown rice

1 cup, cooked

3.5g

2.9 cups

Rolled oats

1 bowl (½ cup oats)

2.5 bowls

Carrots

1 medium

1.7g

5.9 carrots

Strawberries

1 cup, halved

3.3 cups

Fibre per serving from USDA FoodData Central, typical values.

Please avoid

Two hard rules that keep you and us compliant with health regulations.

No medical claims

Do not claim Fibes cures IBS, chronic conditions, or anything related to Crohn's or colon cancer.

No direct health guarantees

Do not explicitly state that Fibes will single-handedly fix your immune system, skin, or mental health. You can say that a healthy microbiome supports these things broadly, just don't credit the product directly.

Questions about anything here? Reply to the email or DM that sent you this link.

Example Videos

We are not affiliated with any of these brands. These videos are simply examples of the hooks, formats, and styles that work well for supplement content.

Don't necessarily copy scripts or videos, these brands are different, they sell different things.

Loam

Note: They ARE a fibre brand. Content can be close to Loam's. Ingredients differ. Formulation differs (taste, colour), effects differ, ingredient and functional testing differs. Don't claim "Fibes is clinically backed". Ingredients are, but formulation as a whole is not. Don't claim no taste, Fibes has a taste. Don't claim Fibes mixes clear (invisible), this is false.

Loam Video 1
Loam Video 2
Loam Video 3
Loam Video 4
Loam Video 5

AG1

Note: They are a general multivitamin derived from greens; we are more focused on digestion, regularity, microbiome health.
Do not claim Fibes has 75 ingredients. Do not claim Fibes has probiotics, it has PREbiotics. You can use these as talking points though. 75 ingredients means low dosed. Probiotics need fibre to survive digestion.

AG1 Video 1

Hyro

Note: They are an active hydration and electrolyte brand replenishing fluid balance; we are a daily gut health brand rebuilding the structural digestive system.
Do not claim Fibes does anything to your Hydration. Do not claim Fibes "provides mineral", Fibre is not classified as a mineral.

Hyro Video 1
Hyro Video 2

Gruns

Note: Just like AG1, they are a general multivitamin, not a high dose fibre focused supplement.

Gruns Video 1
Gruns Video 2